hi, i’m shane.
I’m pretty great at what I do …
because, i love what i do.
I’m Shane Fedderman, owner and principle consultant of Fedderman Group, LLC.
I’ve been driving growth for medical and wellness brands since 2010 through integrated strategies and bespoke solutions. No fluff, no gimmicks, no 10-step cookie-cutter solutions – just a proven, holistic approach that combines hard-hitting business development, data-driven marketing, and brand-elevating creative direction.
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Born to a Bronx model turned artist/fashion maven and a Brooklyn hippie-turned-CPA, I was destined for a life less ordinary. My childhood dream? Plastic surgeon by day, rock star by night. Spoiler alert: I didn't become either, but oh, what a journey it's been.
My parents, hoping to tame my wild ambitions, sent me to opera school. Joke's on them – I used that training to launch a music career that had me touring with Christina Aguilera and gracing the Disney Channel. But after years of being the "product," I decided to produce and engineer instead, working with the likes of Mary J Blige and Raphael Saadiq.
Then, in a plot twist worthy of a sitcom, I traded my guitar for a stethoscope and re-enrolled in school. Why? Because my parents raised a "wonderfully delusional guy." I climbed the medical ladder faster than you can say "scalpel," from phlebotomist to practice manager in Beverly Hills.
But here's the kicker: I realized I didn't want to be the doctor – I wanted to run their practices. Turns out, my eclectic background was the perfect prescription for success in medical management and marketing. Who knew that harmonizing angry patients and orchestrating marketing campaigns would be my true calling?
Now, I'm in the business of making medical dreams come true. Give me a talented doc with a vision, and I'll turn that practice into a masterpiece. Fair warning: I'm not for the faint of heart. If you're ready to go big or go home, let's make some noise in the medical world. After all, in the words of my mother, sometimes you've got to color outside the lines – and maybe even on the walls.
But, please don’t just take my word for it.
Joe Purita, MD
Medical Director, PUR-FORM
“I have had the distinct pleasure of working with Mr. Shane Fedderman … He has brought our practice to the next level. He has also brought our revenue stream to the next level. His approach with us is multi-faceted. The bottom line is Shane gets it …”
Kevin Pakdivichit
President, Impulse Group United
Director of Marketing, AIDS Healthcare Foundation
“Shane’s team was motivated and continually delivered results the entire group felt involved in, and proud to be part of. Shane has a unique ability to motivate a team to do great things. Shane always showed a talent for getting people to achieve things when others would doubt or even fail. He always demanded the best from those he worked with, and always worked to do the same himself.”
David Amron, MD
Founder and Medical Director, The Roxbury Institute
“Despite the magnitude of responsibility associate with leading a growing multi-provider practice and surgical center, Shane consistently maintained a focused and agile instinct to move us forward in a rapidly evolving and always challenging environment. I found Mr. Fedderman to be creative in his approach, a complex problem-solver, and a stickler for details and doing what was best for the business. I enjoyed working with him.
I must point out that I was impressed with the impact he made on our staff, as he was frequently described as a mentor and a deeply respected leader: his management style made people want to put their hearts and souls into their work.”
Can’t get enough? My full resume awaits below.
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Creative & Media Director (remote) 6/18 - 7/24
PUR-FORM | Boca Raton, FL
The home of Dr. Joseph Purita, world renowned regenerative medicine pioneer
Grew the marketing department from a one-person operation to a team managing a large facility with various specialties.
Developed and oversaw all creative marketing materials.
Led marketing strategy across different areas, collaborating with senior management.
Managed marketing tools like Salesforce and implemented systems like ActiveCampaign.
Built and managed the company website, including SEO, PPC, and development.
Owned and managed all email and SMS marketing campaigns.
Advised on hiring across the company.
Managed meta advertising and vendor relationships.
Director of Marketing & Patient Experience (on-sight) 6/16 - 2/17
The Roxbury Institute |Beverly Hills, CA
Transformed the marketing department of a 25-employee company, leading internal and external teams (PR, web, creative) and advising on brand strategy.
Built a strong brand identity, unifying voice across diverse departments (surgery, dermatology, etc.) and creating a 5-star patient experience.
Launched and optimized the company website and social media channels, resulting in significant growth in brand awareness, leads, and positive online reputation.
Championed a company culture shift, empowering employees and fostering pride, passion, and excellence.
Achieved impressive results through social media campaigns, influencer programs, and organic content strategies. Quantifiable wins include:
Increased social media impressions from thousands to millions.
Grew Instagram by 466% with 40 million weekly impressions.
Secured valuable earned media placements in major publications and TV shows.
Attracted prestigious partnerships like a $2.5 million art installation.
General Manager (on-sight) 2/15 – 5/16:
OrthoRegen/Peter A Fields, MD, Inc. | Santa Monica, CA
Turned around a regenerative orthopedics practice as General Manager:
Collaborated with the president on refocusing and rebranding efforts.
Increased revenue by over 40% through strategic pricing and new revenue streams like educational services.
Improved efficiency by implementing workflows and reducing errors.
Managed all aspects of the practice:
Oversaw staff, including hiring, training, and payroll for both clinical and administrative teams.
Provided training on new services and sales techniques.
Secured financing options for patients.
Negotiated financial contracts internally and with external parties.
Director of Patient Services (on-sight) 8/10 – 10/14
Tower Sleep Medicine | Beverly HIlls, CA
Managed patient care coordination for a busy multi-doctor practice and testing facility at Cedars-Sinai.
Streamlined patient access to necessary equipment and specialty care.
Trained patient coordinators on phone communication.
Oversaw concierge services catering to celebrity clientele, including in-home testing and treatment.
Analyzed data on sales, referrals, and tests to optimize revenue and resource allocation.
Advised physicians, staff, and patients on navigating complex insurance policies for sleep testing and therapy.
Branded a clinical research website for the Southern California Institute for Pulmonary Diseases.
Developed and negotiated a unique "Suite Sleep" program with the Four Seasons Beverly Hills.
Director of Marketing (hybrid) 10/13 – 1/15
Impulse Group | Los Angeles, CA
Led a comprehensive, multi-channel marketing campaign, including events, outdoor advertising, digital and print media, branding, and merchandise.
Increased brand awareness and engagement through:
Data-driven campaign planning and analysis.
Website redesign and creation of a content blog "The Pulse."
Growing social media reach by 80% (3.6 million impressions for LA chapter).
Strategic partnerships with local and national media/brands.
Built and motivated a team of volunteers to achieve marketing goals.
Owner (hybrid) 6/17 - Curr
Fedderman Group, LLC | Los Angeles, CA
Founded a consultancy in 2017, offering services to diverse clients:
I’ve had the pleasure of working with life coaches, med spas, famous Beverly Hills doctors, small practices, overseas practices, single provider, multi-specialty, surgical, etc.
Branding, marketing, and culture strategy for businesses of all sizes.
Social media strategy.
Patient experience consulting for healthcare organizations
Improved healthcare efficiency:
Designed custom workflows for physicians, minimizing staff time and maximizing coding accuracy.
Consulted on Electronic Medical Records (EMR) implementation for practices.
Advised Durable Medical Equipment (DME) providers on compliance with CMS guidelines for PAP/RAD therapy.
Provided career coaching and strategy:
Consulted with executives and individuals on career goals, self-marketing, and motivation.
Led digital marketing initiatives:
Developed and implemented a digital ad campaign for Curbstand.
Consulted for a major medical device company (Resmed) on user interface (UI) design and regulatory compliance for their software.
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Integrated Marketing
Branding & Strategy
Creative Direction
Management Consulting
Social Media Marketing
Influencer Marketing
Data Trend Analysis
Patient Experience
Business assessment and evaluation
Provider/Staff Recruitment and On-Boarding
CRM Administration and Optimization
Email Marketing
Patient acquisition and retention
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Salesforce
ActiveCampaign
Microsoft Suite
Adobe Creative Suite
Canva
Wordpress
Figma
Avid
Cloudflare
Kinsta
Monday
Asana
Trello
Mailchimp
Zapier
Hootsuite
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Professionals United for Parkland
Co-Founder
Parkland, FL
Impulse Group
Board Member and Marketing Director
26 cities, 13 countries on 5 continents
Boys & Girls Clubs of America
Broward County, FL
Burbank, CA
